The Advertising Business Group (ABG) has officially announced the launch of Marketer of the Future Middle East, its flagship event taking place on 20 November 2025 at the TODA Theatre in Dubai.
Designed as the region’s most forward-looking marketing gathering, Marketer of the Future will unite advertisers, agencies, media owners, tech platforms, academia and policymakers to explore the trends, technologies and transformations shaping the next decade of marketing.
Some of the key speakers headlining this year’s event are:
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), who will bring a global perspective on responsible, effective and future-ready marketing practices.
Trevor McFarlane, CEO of EMIR, who will share leadership insights on how marketing can drive business transformation and regional growth.
Steve Smith, Executive Director of Dubai Media Incorporated, who will discuss the evolution of media in the Middle East and how regional innovation is reshaping global storytelling.
Olfa Messaoudi, Chief Digital & Marketing Officer of L’Oréal Middle East and Vice Chair of ABG, who will explore how data, sustainability and inclusivity are shaping the next generation of brand building.
Supported by Platinum Partner Digital Media Services (DMS) and Gold Sponsors TikTok and Snap, the event is also proudly supported by Publicis Groupe Middle East, Khaleej Times, DoubleVerify, Tailwind EMEA, Ipsos and Officium.
The agenda will blend high-level strategy, actionable insight and immersive experience, with discussions spanning AI, creativity, sustainability, consumer trust and the evolving role of marketing leadership.
Join the Region’s Top Marketing Leaders
Tickets are now available at www.marketerofthefuture.me, where attendees can also explore the full agenda, speakers and partnership opportunities.
Seats are limited. Early registration is strongly encouraged.
Secure your place today and be part of shaping the future of marketing in the Middle East.
Follow Advertising Business Group on LinkedIn and MOTF_ME on Instagram for live event updates, speaker announcements and behind-the-scenes highlights from Marketer of the Future Middle East.
