Everything you need to know about TikTok's first competition and who won what.
In July, TikTok launched its first Rock the Tok, a regional competition focused around the platform, whereby agencies across the Middle East, Turkey, and Pakistan were invited to unleash their creativity, flex their muscles, and come up with their best campaigns on the platform.
Responding to a fictitious brief involving addressing business challenges faced in the market, the agencies had eight weeks to respond with a creative proposal that increased the relevance of the brands concerned. Agency ‿ and Us came first and was named the Grand Prix winner of the competition, followed by Gold runner-ups FP7 McCANN and Saatchi & Saatchi.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]