Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven.
Through this concept, advertisers can obtain digital media without pricing, so they can pay only for the relevant impressions they will distribute on the right audience. Programmatic allows real time flexibility and real time synchronization; which means you can chose the minimum and maximum impressions you are looking to impact, and change it based on the results you are getting.
However, there has been question marks in regards to the inconsistent measurement, ad fraud and brand safety. The below video is an introduction to a series that will tackle the concept to answer the question marks revolving around it.
This series about programmatic advertisement is published in partnership with Gamned.
