By Max Alawwad
Facebook has come under scrutiny, on multiple occasions, for its handling of the user’s data. One of the recent events was Facebook paying hundreds of contractors to transcribe audio clips of users from its Messenger app.
The social media giant, alongside other tech companies, have been accused and fined on multiple events of mishandling data to generate revenue through ads. CEO Mark Zukerberg has called on policymakers earlier this year to write new rules for the internet.
In this video, we ask Nikila Srinivasan, Director of Product Management for Ads, whats a successful campaign on Facebook during a press event that took place earlier this week. During the event, Facebook re-iterated that they take privacy “very seriously.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]