Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event extensions of ELLE Arabia in the Middle East.
“We are very happy to strengthen our cooperation with Patrimony Media for the publication of the ELLE brand in the Middle East with this new multi-year partnership with Patrimony Media. Since its launch, ELLE Middle East has reached a strong position on the market, and we are now looking forward to the development and the growth of the brand in this dynamic region,” says François Coruzzi, CEO ELLE International.
The Partnership includes a new strategy and vision for Elle Arabia in the Middle East with Carmel Harrison taking the helm as the new editor-in-chief of print, working hand in hand with the current digital editor-in-chief, Nada Kabbani. Valia Taha is enlisted as the new publisher for all ELLE Arabia media platforms.
“We are delighted to welcome these highly talented professionals from the GCC media industry in our team. The ELLE brand will definitely benefit from their expertise for its reinforcement in the Arab market and its success” says Rany Ohanessian, CEO and Group Publisher of Patrimony Media.
Patrimony Media is looking forward to the beginning of a new era and entrenching the core ELLE values of style, innovation, inclusivity, and female empowerment.
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