Today, people are talking about the world being engulfed by the digital forum – all communications are part of the digital era. All shouts of communication seem to be of the “digital” kind and the favorite phrase in everyone’s vocabulary is ‘digital marketing’.
Why then do we still see print media in the market? Why is there a display of ads on dailies, periodicals, outdoor billboards and TV channels? This is questionable, but the answer is complex yet simple.
For marketers today, understanding the integration of both traditional and non-traditional methods is the bull’s-eye.
Many businesses and institutions have learned it the hard way: what works for traditional print marketing does not work as well on the web or on social media sites or in the television arena – and vice versa.
Although there is no perfect formula for creating a successful integrated marketing campaign, there are steps that can be taken to maximize viewership:
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]