Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
The latest updates to social media platforms include:
Facebook:
- Releases Messenger API for Instagram, allowing developers to integrate Messenger for IG into their own applications and workflows
- Adds ‘Smart Crop’ video tool to Creator Studio, enabling users to use AI to maximize the aspect ratio of their videos
- Introduces an AI text style mimicking tool to copy and replicate any text style including handwriting
- To display public comments on Stories, as a potential driver for public discussion
Instagram:
- Will add Reels audio search, for users to explore and find videos via music clips
- Launches ‘Drops,’ a new shopping tab to promote the latest product releases
- Adds new engagement insight data for both Reels and Instagram Live broadcasts
- Updates its Branded Content tools enabling users to tag two brands in a single piece of branded content, among other useful features for creators
- Expands e-commerce tools for creators including ‘Affiliates’ sponsorship feature and ‘Personal shops’ e-commerce tool
- Launches ads on Reels globally
- Introduces Group Fundraisers, building on the success of personal fundraisers
Twitter:
- To bring emoji reactions to tweets, including likes, cheers, hahas, and hmms
- Launches ‘Twitter Blue,’ the platform’s first subscription service bringing premium features and perks
- Begins testing ads on Fleets
- Enhances Spaces features, including layout changes and the ability to edit scheduled Spaces
- Adds feminine Arabic as a language setting
TikTok:
- Announces a new ‘Preview’ option, allowing users to see exactly how their videos will show in the app, including text and button overlays
- Launches #CreativityForGood campaign, calling for creators to create unique ads for non-profits
YouTube:
- Beefs up copyright protections for creators, including a tool that allows users to prevent other accounts to upload exact copies of their content
- Streamlines video add-on features allowing the addition of midroll ad breaks, end screens, and info cards among others, while the video is still processing
- To ban political ads on premium mastheads, as well as any promotions related to gambling, sports betting, and alcoholic beverages
LinkedIn:
- Introduces ‘Boost’ content promotion option to promote top organic posts without the need to create a new ad
Google:
- Revamps Business listings features and accessibility, allowing users to advertise services alongside products and update their catalog from Maps and Search
- Announces ‘Search Console Insights,’ an analytics center for users to find data on their website’s traffic and best performing content
WhatsApp:
- Speeds up voice message playback, allowing users to increase the speed of voice notes up to twice as fast.
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