Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
The latest updates to social media platforms include:
Facebook:
- Considers new topic exclusions for ads, with categories such as “Crime & Tragedy”
- Considers new prompts encouraging users to allow data tracking for a better and improved experience as a response to IDFA
- Significantly boosts Reels exposure by allowing users to share their videos to Facebook Watch and leverage their audience base
- Is currently developing a new feature to clone Clubhouse’s audio-only social rooms
- Rolls out site to help advertisers affected by Apple’s IDFA with information about monetizing apps using FB’s proprietary services
Instagram:
- Introduces ‘Professional Dashboard,’ a new in-app insight hub to get insights and tools for business accounts
- Tests vertical feed for Stories which will allow users to swipe up and down to browse Stories, just like TikTok
- Adds an option to restore deleted posts for a short time before they are permanently deleted
- Toughens penalties for abusive behavior by temporarily banning users from sending DMs if they are found breaking speech rules
Twitter:
- Acquires newsletter platform Revue for writers to integrate their newsletter reach and monetization capabilities with Twitter
- Launches Birdwatch, a crowdsourced misinformation management platform
- Sunsets its Ad Transparency Center; whereby ads data after November 2019 won’t be accessible to users moving forward
- Continues testing subscription options to create alternative revenue sources
- Revamps ad objectives to optimize App Install and enhances click tracking
- Tests voice notes on DMs in Brazil, India, and Japan
- Continues expanding Spaces with new and more prominent display markers
Snapchat:
- Releases ‘Friend Check Up’ in a push towards safety, allowing users to delete people who are not their real friends
TikTok:
- Adds Q&A mode for audiences to ask anything and for creators to directly reply with videos or in a livestream
- Introduces new video warning labels which will appear next to videos with unsubstantiated content
- Rolls out new ‘Recipe’ button for food content alongside new monetization features
- Closes another music partnership deal for creators to be able to use licensed content from Universal Music Group
- Introduces ‘Seller University,’ a new e-commerce learning portal
LinkedIn:
- Releases new recommendations for advertisers to get the best marketing tips in the new ‘Return to Growth’ digital magazine
- To launch ‘Marketplaces,’ a new platform for freelancers to advertise their services
- To work on a framework for increasing the incentives to users who create unique content
- To become more involved with pandemic recovery including moves like free job listings for healthcare institutions and free ads for NGOs
YouTube:
- Tests video-sharing feature ‘Clips’ for fans to share the favorite parts of their videos as independent clips
- Refreshes YouTube in its attempt to become an all-encompassing destination for sports enthusiasts
Google:
- Considers limiting apps data tracking for Android users in a similar fashion to Apple’s privacy changes
- Rolls out extra information & contextual data panels in Search results
Shopify:
- Enhances payment integration with Facebook allowing users to buy products using Shopify’s ‘Shop Pay’ directly on Facebook and Instagram
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