Communicate’s parent company, Mediaquest, has recently announced a partnership with motion public relations agency, emblem. With this new agreement, emblem will provide its ‘Cinematic PR’ service, which will benefit Mediaquest by enhancing digital video coverage of its editorial division and range of media-related events, to include Arab Luxury World, the Effies and Top CEO.
As they say, there is no better time like the present, and according to a research paper released by Cisco, by 2017, video is expected to account for 69 percent of all consumer internet traffic, and by 2018, nearly one million minutes of video content will cross the network each month. This is an ideal opportunity for Mediaquest to spread its editorial and media event content.
“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world. These activities are helping underpin the growth reclaim development of the UAE, so we felt it important to promulgate information about them as far and wide as possible. emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news,” says Alexandre Hawari, co-CEO, Mediaquest in a statement to the press.
“We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service. Through this, we are able to share a real experience with every online viewer, connect them with the spokesperson and share news and events as they happen, without the delay of daily prints,” says Zelda Hyman, founder & managing director at emblem in a press statement.
The original intentions of emblem’s Cinematic PR were to take the conventional methods of sharing PR content with the media and a brand’s audience to a different medium. emblem describes Cinematic PR as PR content that can be incorporated into short-videos, which are shareable on various online platforms. Soon emblem aims to introduce a video monitoring solution alongside its Cinematic PR which will provide for the accurate monitoring of video PR messaging.
Mediaquest will be using ‘Cinematic PR’ in the digital video arena to bring this fresh type of coverage to Mediaquest’s portfolio of offerings, in particular to its digital publications that include Luxurymena, Dotmena, AMEinfo, Kippreport, Saneou Al Hadath, SMEinfo, Jeelnar, Trends, Policy, Communicate, Gulf Marketing Review, Marie Claire Arabia, Haya, Aficionado and Amdmode.
For an example of their work and more on the partnership, click to watch this short video.