By Komal Mishra, communications specialist at Active DMC
Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective and accurate communications strategy can ease some of this stress. Without it- you run the risk of rumors, perplexed brand messaging, disappointed employees and distrustful customers.
Here are a few tips to keep in mind to ensure a smooth transition:
Your external audiences include not only your clients but also the public at large. It will take the right consultancy, strong messaging and time to change their present image of your brand. Your PR agency is more than a mere press release distributor, and not involving them early on, will only increase the risk of having a poor transition thereby affecting your company’s image.
While external communications cannot be ignored, internal announcements are just as crucial. Your employees are your biggest asset. If you keep them happy, they will, in turn, keep your customers happy- which results in success for the company. So how to communicate with your internal audience?
Utilization of both your in-house and external communications and marketing agencies can help ensure the right kind of message is being sent across. which in turn will help increase your brand value in multiples.
Opinions expressed in this piece belong to the author.