The comms agency has already worked on large campaigns for this market.
Comms agency Entourage is setting foot in the heart of creativity and media, the gateway to North Africa – Egypt. Historically, Egypt has had a thriving media scene, with a bustling entertainment industry.
“Aligning with Egypt’s ambitious Country Strategy 2022 to 2027 in creating an inclusive and sustainable growth trajectory and enhancing its global competitiveness, Entourage is honored to be a part of this growth story,” said Mohammed Tayem, Founder & CEO of Entourage, in a statement.
Entourage has a long-standing relationship with Egypt, having been the architects behind the "Misr Wahastoona" and "Misr Orayba" campaigns between 2014 and 2016. The objective of the campaigns was to bring back Arab tourists to the country after the 2011 revolution. Their impact led to a 72% increase in the influx of tourism in two years.
“As the market has started to recover from the pandemic and the investments in Egypt are growing at an unprecedented pace, we have seen a lot of interest and inquiries for our expertise. With an in-depth understanding of the market and having worked on projects across MENA, we have a finger on the pulse of the region. Egypt is the place to explore our creativity and expand our potential with a super young and enthusiastic audience,” continued Tayem.
Following its expansion in Saudi Arabia, Entourage, a member of TGW (a New York-based group focusing on the communication, brand experiences, and technology) has a solid experience in building media campaigns and conferences such as the Knowledge Summit UAE, the E-Commerce Forum KSA, and the Arab Media Summit Bahrain, and in taking them from the local to the global level. Entourage also has worked on the MENA region mega-events like G20 KSA, World Government Summit UAE, Pakistan pavilion Dubai Expo 2020.
Under the leadership of Creative Director Nicholas Pereira, Entourage aims to create fresh and unique concepts for the Egyptian market, apply industry best practices, and become a robust pillar of the growing Egypt economy. The Entourage team comprises of 20+ nationalities, bringing truly diversified experiences to the board.