New report by Snap Inc. and Ipsos provides findings on ‘Augmentality Shift’ for UAE and KSA markets.
Although everyone has been talking about augmented reality for a while, many decision-makers continue to undervalue its possibilities. The recent "Augmentality Shift" study by Ipsos in partnership with Snap Inc. reveals its true potential. The report that studies the UAE and KSA markets highlights how the perception of AR is shifting, revealing that it is a need for everyday life.
For decision-makers, brands, creative leaders, and innovators, this means acknowledging the change, understanding AR technologies, and beginning to utilize them. The study's findings demonstrate what brands can do to address consumer expectations.
Here are some unique results from the study at a glance:
Commenting on the latest Augmentality Shift research, Jake Thomas, Head of UAE market at Snap Inc., said in a statement, “The findings from our latest research present a unique opportunity for brands to expand their reach and tap into new audiences all while driving meaningful business results. An average of 80% of consumers in both Saudi Arabia and the UAE expect and want to use AR as a practical "tool" in their everyday lives. With the accelerating expectations of consumers, Snap’s AR capabilities continue to offer brands endless possibilities to bridge this gap and drive meaningful business outcomes.”
Today, a growing number of people want to explore AR as it allows them to discover their surroundings, engage with others, and enhance their own lives. For brands, AR can aid in making a brand's values more tangible for consumers, creating seamless experiences along the entire customer journey, from building awareness to long-term loyalty. The full Snap Augmentality Shift report featuring additional insights and the research methodology can be found here on the website or downloaded here for KSA and here for UAE.