According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners.
This year’s report, under the title “The Post-Digital Era is Upon Us — Are You Ready for What’s Next?,” the enterprise is at a turning point. According to the report, digital technologies enable companies to understand their customers with a new depth; giving them more channels with which to reach those consumers; and enable them to expand ecosystems with new potential partners. “But digital is no longer a differentiating advantage — it’s now the price of admission,” said a statement sent to the media.
The Technology Vision identifies five emerging technology trends that companies must address if they are to succeed in today’s rapidly evolving landscape:
According to the report, innovation for organizations in the post-digital era involves figuring out how to shape the world around people and pick the right time to offer their products and services. They’re taking their first steps in a world that tailors itself to fit every moment — where products, services and even people’s surroundings are customized and where businesses cater to the individual in every aspect of their lives and jobs, shaping their realities.