9Yards Communications announces partnership with China’s leading marketing group – GIMC
9Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights, performance marketing, and integrated brand campaigns.
9Yards Communications (UAE) – The Capital’s Agency – has today announced the signing of a strategic cooperation agreement with China’s leading integrated marketing group, Guangdong Advertising Group Co., Ltd. (GIMC), in a move that further expands both entities’ international footprint and collaboration.
Together, 9Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights, performance marketing, and integrated brand campaigns.
The partnership will leverage GIMC’s extensive access to over 5,000 global media platforms and partnerships with more than 2,000 client brands worldwide. This will complement 9Yards Communications growing influence in the MENA region, as well as through its existing international network that stretches from North America and Europe to Southeast Asia.
Established in 1979, GIMC is China's first and largest publicly listed, advertising and integrated marketing communications group. Headquartered in Guangzhou, GIMC maintains partnerships with over 2,000 global clients and sits in the top five of media agency groups, in China, with annual billings in the range of RMB 20.6 billion (AED 10.3 billion).
With deep expertise in media planning, digital transformation, branded content, and scenario marketing, GIMC’s influence extends across Asia, the Americas, and Europe. Its recent global campaigns have supported household names such as Audi, Toyota, BYD，Chery, Huawei, Alibaba, TikTok, XPENG, Transsion and IHG.
The agency’s self-styled ‘4D communications’ approach goes beyond the traditional 360° marketing model – focusing on depth, direction, dialogue, and data over time – to forge meaningful connections between brands and audiences. It partners with some of the region’s most influential entities, including the Abu Dhabi Sports Council, Audi, and Hilton Abu Dhabi – Yas Island.
The partnership will deeply integrate across various media ecosystems, with a focus on facilitating two-way cooperation for Middle Eastern brands entering the Chinese market and Chinese brands entering the Middle Eastern market. This collaboration aims to develop into a new global bridge connecting the East and West.
