Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Advertising in the Age of Coronavirus
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Read moreMay 26, 2024
Ad Agency Stocks Seen Turning AI Disruption to Their Advantage
Advertising agency stocks, battered this year amid fears that artificial intelligence could replace much of their traditional work, may still be able to turn…
Read moreMay 26, 2024
Advertisers back AI automation for growth, but only 18% have fully integrated it: TikTok–NewtonX study
Dubai, UAE: Advertisers see artificial intelligence automation as the next major driver of business growth, but most have yet to fully embed it into…
Read moreMay 26, 2024
Creators Put Brand Quality Ahead of Pay in Partnership Decisions
Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July…
