MRM MENAT has appointed Udit Agarwal as Regional Business Lead, strengthening the agency’s senior leadership as it expands its work with regional conglomerates and enterprise clients.
Agarwal brings over 30 years of experience in integrated marketing and communications, with a background spanning both agency and client roles across the GCC, Levant, Africa, and South Asia.
In his new role, Agarwal will lead business transformation mandates across the MENAT region, with a focus on driving commercial growth, enhancing operational performance, and fostering long-term client partnerships. He will also work on integrating brand, creative and technology solutions with strategic delivery, a core pillar of MRM’s offering to large regional organisations.
Agarwal’s career covers senior mandates in retail, real estate, banking, tourism, loyalty, FMCG and media. He has worked with major brands including The Dubai Mall, Emaar, TECOM, RAKBANK, Standard Chartered, American Express, Shukran, GSK, InterContinental Hotels Group, Gulf News and Morocco Tourism. His work has been recognised at the Effie Awards and Summit Creative Awards.
He began his career at Ogilvy India before spending two decades with MCN in Dubai. Most recently, he served as Head of Marketing at Super General Company (Albatha Group), where he developed a unified brand presence across more than 50 countries and led growth across trade, wholesale and e-commerce channels.
Agarwal said he sees the new role as an opportunity to connect marketing more directly to business results.
“Clients don’t just need agencies, they need business partners who understand the bigger picture,” he said. “I’m excited to return to a network I know well and help elevate how we connect marketing ambition to commercial impact.”
Karim Slim, CEO of MRM MENAT, said Agarwal’s mix of experience makes him well suited for the role.
“Udit brings a rare blend of client-side depth and agency-side leadership, which makes him uniquely positioned to understand the full business ecosystem our clients operate in,” he said.
