WIRED has appointed Carla Sertin as the new Head of Editorial Content for WIRED Middle East, effective November 10, 2025.
Based in Dubai, Sertin will lead WIRED Middle East’s editorial strategy, as the brand transitions to direct management under Conde Nast in the region.
A Lebanese journalist with nearly a decade of experience, Sertin is a seasoned voice in the Middle Eastern media landscape. She previously held roles at Forbes Middle East and was Editor of Oil & Gas Middle East, where she covered digital transformation and sustainability. She most recently held the role of Senior Editor at WIRED Middle East.
In her new position, Sertin will lead a digital-first platform exploring how technology, science and culture are reshaping the region and the world. “The Middle East is building a legacy of transformation and innovation on a massive scale,” Sertin said. “We have an incredible opportunity to bring the region’s visionary stories to a global stage.”
The new chapter for WIRED Middle East will begin with the launch of its website in Q1 2026, followed by a biannual print issue.
