Meta today announced the launch of a new “Scambusters” campaign developed in partnership with the Cyber Security Council (CSC). The campaign educates internet users on the different kinds of online scams that are seen in the UAE, tips on how to identify them and tools available by Meta to report and block them.
Users who engage with these ads will be directed to a WhatsApp chat with ‘Sago’, an AI-powered chatbot that provides guidance on staying safe online. Created and operated by Mythos Labs since 2024, Sago allows users to forward suspicious messages or share screenshots, highlighting potential red flags and helping assess whether a message might be a scam.
This innovative initiative is part of Meta and CSC’s larger efforts to educate the UAE public through a “Scambusters” educational campaign which will run for the next two months.
Despite progress in combating online fraud, addressing organized criminal activity continues to require comprehensive cooperation between government entities, the private sector, and various institutions to ensure an effective and holistic response. Meta affirmed that it will continue investing in a robust array of new anti‑scam tools and safeguards tailored to protect users in the UAE and beyond.
Recent enhancements include new in‑app messaging context tools across WhatsApp, Messenger, and Instagram that caution users when interacting with unknown contacts or when encountering potentially suspicious activity. In 2025 alone, WhatsApp has rolled out safety features such as group invitation context cards and alerting mechanisms when users are added to groups by people not in their contacts. Meta also continues to deploy facial‑recognition‑based solutions, such as “celeb‑bait” ad detection and optional video‑selfie verification for account recovery, across its apps. These layered tools are part of a continuous effort to stay ahead of evolving scam tactics, while empowering users with greater awareness and control.
