In a landmark move that redefines the future of digital advertising in the Gulf, Omantel has partnered with Publicis Groupe Middle East to launch the Sultanate’s first AI-powered AdTech ecosystem, ushering in a new era of intelligent media, data-driven marketing, and regional innovation.
This strategic collaboration brings together Omantel’s national infrastructure, commercial reach, and digital leadership with Publicis Groupe Middle East’s global expertise in media, data, and technology. The result: a full-stack, AI-enabled platform that empowers advertisers, publishers, and agencies to connect, optimize, and monetize with unprecedented precision and scale.
Built for Oman’s evolving digital economy, the platform offers real-time audience segmentation, closed-loop campaign measurement, and seamless omnichannel integration. It enables brands to deliver hyper-relevant messaging while helping publishers unlock new revenue streams through smarter inventory management and performance analytics.
Publicis Groupe Middle East will support the deployment and scaling of the platform, ensuring it meets the highest global standards in AdTech innovation. The Groupe’s deep capabilities in audience intelligence,
Powered by Omantel’s secure, high-speed infrastructure, the platform is engineered to serve both national and regional markets, with scalability across industries and verticals. It will also support the development of first-party data strategies, enabling advertisers to future-proof their campaigns in a privacy-conscious world.
The launch reinforces Omantel’s role as a digital enabler, investing in emerging technologies such as cloud computing, AI, cybersecurity, and smart solutions. It also affirms the company’s commitment to delivering exceptional value to customers and partners through innovation, collaboration, and strategic foresight.
