Tag, dentsu’s global end-to-end creative and content production agency, has announced the appointment of Assi Rahbani as Managing Director, MENA.
As demand for branded storytelling accelerates, Tag delivers integrated AI-driven solutions across campaigns, video, gaming, immersive experiences, post-production, and automation-driven workflows.
With more than 20 years’ experience in media production, Assi Rahbani has led high-profile campaigns and original content across the region, holding senior leadership roles. He joins Tag with a remit to drive growth, strengthen client partnerships, and build operational excellence across the MENA network.
Assi will also lead TAG’s craft offering Gate+, across the MENA region — uniting film, photography, CGI/VFX, post, audio, music, and our cutting-edge AI capabilities under one vision. Their role is to champion creativity and elevate craft standards, ensuring world-class work that pushes boundaries and unlocks new possibilities for clients across this dynamic market.
Tag’s relaunch in MENA follows its global repositioning under the promise to “Make It Land” – ensuring every piece of content connects with audiences through relevance, craft, and impact. As part of its regional growth strategy, Tag is investing in people, partnerships, and technology, with a particular focus on Saudi Arabia as a hub for glocal content excellence, driving innovation and enabling ambitious campaign delivery across the region.
With more than 4,000 specialists worldwide, including in-market copywriters and cultural consultants, Tag leverages its global scale to deliver local nuance, ensuring campaigns resonate with diverse audiences across MENA’s multi-dialect, multi-market landscape.
