AMAALA has unveiled its first global campaign: “Awaken Life’s Rhythm” — an invitation to experience a destination where every moment is rooted in presence. As the luxury wellness destination prepares to open along Saudi Arabia’s Red Sea coast, the campaign marks a defining step in AMAALA’s evolution from bold vision to living reality.
More than a place, AMAALA represents a new blueprint for purposeful travel — where wellness, culture, and the natural world converge to create something truly exceptional. Designed as a sanctuary for reconnection, it offers guests a rare opportunity to rediscover what matters most in a world that rarely pauses.
AMAALA’s first chapter is coming to life — from the debut of its eight resorts at Triple Bay, each shaped by a world-leading hospitality and wellness brand, to the unveiling of the AMAALA Yacht Club, a new global icon of coastal elegance. Soon to open, Corallium Marine Life Institute, the region’s pioneering marine life institute, will invite guests to explore and help protect the Red Sea’s vibrant underwater ecosystems.
Whether through advanced longevity therapies, desert meditations, sound healing, or marine discovery, AMAALA offers each traveler a personal journey toward restoration — one that nurtures the body, inspires the mind, and awakens the spirit.
Awaken Life’s Rhythm signals the beginning of a new story — one lived in harmony with nature, guided by culture, and brought to life through world-class design, wellness, and hospitality.
