Building on a year of strong growth across MENA, McCann Content Studios ME is expanding its regional footprint with a new office in Saudi Arabia, reinforcing its commitment to delivering agile, insight-led, and culturally relevant content solutions.
Operating as part of FP7McCann Riyadh, McCann Content Studios is embedded in the Kingdom to meet growing client demand for content that performs, from social-first campaigns and influencer partnerships to scalable, platform-native production.
Since launch, regionally the studio has more than doubled in size, with a 150% increase in talent, expanding to a team of over 100 specialists and investing in a fully integrated content ecosystem. Its model brings together strategy, creative, social, influencer marketing, production, community management, and performance tracking — all under one roof.
This unified model enables brands to move at greater speed and clarity across platforms, as McCann Content Studios scales its ability to deliver locally relevant, always-on campaigns at the speed of culture — while maintaining the rigor and consistency of a globally connected model. These efforts are rooted in a long-term vision: to help build enduring brands that stay relevant, resonate deeply, and grow with their audiences.
Positioned at the intersection of creativity and culture, McCann Content Studios empowers clients to go beyond campaign thinking — delivering real-time, always-on storytelling that connects and converts. Its influencer capabilities span creator sourcing, partnerships, contract management, deployment, and ROI tracking, tailored to local platforms and audience behaviors.
As part of the KSA expansion, Fahad Mugharbel has been appointed Social Media Director, based in Riyadh. With deep expertise in media, content, and platforms — and a strong connection to Saudi’s creator economy — Fahad will focus on strengthening performance, content relevance, and platform strategy for clients across the Kingdom.
The KSA office builds out on the established infrastructure of McCann Content Studios across Dubai, Cairo and Beirut.
