Hisense, a global leader in consumer electronics and home appliances, has launched its FIFA Club World Cup 2025Ô ‘Own the Moment’ campaign. As the tournament’s first official partner, Hisense is building on a seven-year relationship with FIFA and strong momentum in football alliances, while reinforcing its commitment to global sports partnerships as a powerful platform to connect with audiences worldwide.
The ‘Own the Moment’ campaign celebrates the extraordinary passion and unforgettable experiences that football evokes, encouraging fans to fully embrace every thrilling moment of the upcoming competition. Through a series of activations around the tournament, which runs from 14 June until 13 July 2025, Hisense will strengthen the region’s love for football by demonstrating how technology enhances the fan journey, whether at home or inside the stadium.
One of the most successful and globally recognized football clubs on the world stage today, Real Madrid is also among the top contenders for the FIFA Club World Cup 2025™, further strengthening the relevance and excitement of Hisense’s involvement in this year’s tournament.
Hisense’s growing presence in international sport demonstrates a long-term strategy to connect with fans through shared passion points, while continuously advancing its product technology to level up the viewing experience.
As part of its commitment to leadership in innovation, Hisense will provide state-of-the-art technology solutions for the FIFA Club World Cup 2025™, including video assistant referee (VAR) screens and broadcast technology support. This contribution highlights the brand’s pivotal role in enhancing the quality and integrity of the game, delivering an even better experience for players, officials, and fans alike.
