Every Super Bowl delivers spectacle, but a handful of commercials always break through the noise—some by being brilliantly crafted, others by being gloriously strange.…

Merkle, the customer experience management firm owned by dentsu, has been appointed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu…

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the…

AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out,…

Empyre Communications, a Dubai-based public relations and marketing agency, has appointed Cian Dolamore as operations director as it looks to support its next phase…

How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By Yawar Saeed, Regional Senior Brand Manager, Centrum, Gulf &…

The Middle East’s public relations and communications industry gathered in Dubai last week as the 17th edition of the MEPRA Awards announced its 2025…

The engines of Dubai Autodrome are revving up for its 2025–2026 season with a new public relations agency in the pit lane. Leading creative…

Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment…

The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media…

V47 Entertainment combines VIRTUE Asia’s cultural foresight and brand strategy with Goldfinch’s financing models, production infrastructure and global entertainment networks. VIRTUE Asia has launched…

The Dubai World Cup has always set benchmarks in racing, but its ecosystem has diversified to embrace fashion, art, gastronomy, and digital entertainment, writes…