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MENA Effie Works
MENA Effie Thought-Leadership Program
June 23, 2021
Welcoming a More Fluid Marketing World
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People
June 16, 2021
How Did The TikTok Community Celebrate Ramadan This Year?
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Industry
June 15, 2021
Everything We Know About Snapchat's New Entertainment Platform Spotlight
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Industry
May 23, 2021
Snap Unveils Flurry of New Products and Partnerships
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Industry
May 06, 2021
What We Learned From The Fastest Growing TikTok Accounts In The UAE
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People
May 05, 2021
Where Brands Go Wrong When Entering The MENA Market And How They Can Get It Right
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People
April 25, 2021
Agency-Client Relationship in 2021 - What Has Changed?
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Industry
April 22, 2021
Up Your Brand’s Twitter Game
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Industry
April 12, 2021
Social Media Has Gone Back From Consuming To Connecting
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People
March 31, 2021
TikTok: More Easy-to-Create, Diverse, and Safe Content
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People
March 18, 2021
Google Shares Data On the Effectiveness of their Online Policies that Work to Create a Safe Ecosystem For Advertisers
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Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
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People
February 07, 2021
Spotify's Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
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Industry
November 11, 2020
What's Trending With GenZ?
Industry
October 01, 2020 How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]
Industry
August 04, 2020 The Opportunities of Advertising in Games

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]
Industry
July 22, 2020 QVC for the Internet

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]
Industry
July 01, 2020 Highlights From the State of Social Media Report 2020

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report targets brands and industry professionals that are eager to have meaningful engagement with audiences on social media. The annual report covers the countries of Egypt, Saudi Arabia (KSA), the UAE, and […]
Industry
June 17, 2020 Let the Hustle Start

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]