Search Results for : Siegel Gale

  International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong brand that everyday consumers can understand and relate to,” explains the agency in the report on the reasons behind undertaking the study, which surveyed close to 9,500 consumers and 450 business decisions-makers on […]

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands have become entirely subservient to people. The explosion in data availability and advances in AI are changing the relationship brands have with their customers. In the past, deregulation and access to […]