Search Results for : Runway

By Fernando Angulo, Global speaker, SEMrush.com Since childhood, I have been fascinated by aviation. Growing up it was exciting to follow stories about the planes, the pilots and the science of flight that rapidly developed and diversified into fixed wing and rotary types as well as the evolution of propeller and later jet power. Which […]

Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand’s new logo says “Burberry London England” in stark capital letters, replacing the softer, rounder font the company previously used. Riccardo Tisci, the star designer Burberry hired this year to revamp its […]

By Victoria Cross, head of business resilience at Instinctif Partners on managing crisis communications  Managing any crisis is demanding, but of all the crises one of the most difficult to handle in communications terms must be when an aircraft crashes. Two starkly contrasting examples of how to handle, and how not to handle crisis communications […]

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The fashion brand launched “Burberry Live Show,” which featured the new collection as well as crowd-sourced video and imagery of London Fashion Week. The show aired on Snapchat Sunday, September 20, giving users a […]

With the region’s broadcasters and media partners increasingly looking at ways to set them apart from the competition, there is a growing focus on how they can offer a unique experience and provide consumers with compelling editorial content. But one underdeveloped area in the Middle East is the production and delivery of localized Arabic-language content to a Pan-Arab […]