Search Results for : Redbull

We’re not in the business of making typos; and definitely not getting the kind of attention when we do. Actually, that’s arguable but we won’t go there. So putting aside the urge to put our own typo-ridden article, we looked at how brands around the world reacted to ‘covfefe’. Did someone say #covfefe ☕☕☕ — […]

By Fadi Sibai, founder and managing director of Hot Ice Communications As online video watching and multiscreening become more popular, ignoring and skipping ad breaks has become inevitable. If done in an interesting, non-intrusive way, product placement is the best way to regain consumers’ attention, while adding value to their lives. Passive-aggressive Product placement, in fact, […]

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers to create brand experiences instead of one-way communications or stories. In 1960, Jerome McCarthy’s book Basic Marketing introduced the notion of the four Ps in marketing: product, price, place and promotion. […]