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Search Results for : Pubmatic

CTV Transparency & Quality Insights for MENAT Advertisers
Industry
April 03, 2024
CTV Transparency & Quality Insights for MENAT Advertisers
Let's See How Publishers Are Preparing For The Cookie Apocalypse
Industry
May 30, 2021
Let's See How Publishers Are Preparing For The Cookie Apocalypse
Targeting User Identities in the Wake of Third Party Cookies
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem? Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]
Effective Measure partners with Google to launch brand new data solution “emPower” Industry
March 02, 2016 Effective Measure partners with Google to launch brand new data solution “emPower”

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership allows advertisers, agencies and trading desks to target specific audiences when purchasing inventory through DoubleClick’s DBM. After a testing period, in partnership with DoubleClick and Vivaki AOD earlier […]
Get with the programmatic Industry
March 14, 2015 Get with the programmatic

In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause; clubbing together, they’d form enough critical mass – at the time totaling 28 million unique users and delivery over four billion monthly impressions across 80 sites – to cement their footing […]