Search Results for : Performance Advertising

Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market Rocket Fuel services to advertisers and ad Agencies across the MENA region. Digital Venture will act as an extension of Rocket Fuel’s own team, working directly with advertisers and agencies. Sami Hamade, Digital Venture FZ LLC CEO, says […]

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]

Xaxis, WPP’s programmatic media and technology platform, announced today the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model.  Light Reaction’s performance model is designed to combine scientific insight into how audiences perceive, relate and react to advertising with the data resources and scale of Xaxis […]

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program. The partnership will see Criteo developing a custom measurement solution for tracking mobile app install campaigns. “Initial results during the beta period have been very strong for mobile performance […]

  Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction and recommendation engine, The Criteo Engine, after more than three years in the making. The new technology enables Criteo to decide whether to buy each ad impression based on the likelihood […]

   How has iProspect grown globally and in the region from an operational standpoint? The business was founded in Boston, US, during the late 1990s. Dentsu Aegis Network acquired iProspect in 2005. So up until three or four years into the acquisition, it was still just a search agency in the US. Then it struck […]