Communicate

Search Results for : Noam Chomsky

What It Takes to Become a ‘Sensible Adman’
People
November 22, 2021
What It Takes to Become a ‘Sensible Adman’
The Adman Strikes Back Culture
May 05, 2020 The Adman Strikes Back
Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]
From Mad Men to Sad Men Industry
August 01, 2017 From Mad Men to Sad Men

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and current state of the ad industry to offer a recommendation on way to get it back to its golden era by Ahmad Abu Zannad, regional strategy director, Leo Burnett GCC & George Maktabi, […]