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Search Results for : Morocco

man
Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
man
People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
man
People
December 27, 2020
What Will the Communications Industry Look Like in 2021?
man
People
December 21, 2020
Elie Aoun on Ipsos's new OOH Media Measurement in MENA
People
June 28, 2020 Ipsos Expands Footprint in MENA

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

People
June 08, 2020 Making the Best Out of a Lockdown

Meet Farah Souhail, Global Marketing Manager at Morgan Philips Group in London. When the world went into lockdown, Souhail got busy and launched her new podcast series called The MENA CMO. Communicate spoke with Souhail to learn more about the podcast and how it came into fruition. Can you give me an overview of the podcast? […]

Industry
April 23, 2020 IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

Industry
February 18, 2020 The State of PR In 2020

Talkwalker, a social listening and analytics platform partnered with market research and data analytics firm, YouGov- to gather data from communication professionals based in Africa, Asia-Pacific, Europe, Latin America, the Middle East, and North America with an objective to understand how the industry functions today on a global scale. The report focuses on understanding how […]

man
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Industry
July 07, 2019 Geolocation Data In The Age Of Privacy

We spoke to Puja Panuum, the Managing Director of Blis, about how companies can leverage geolocation data while maintaining people’s privacy. She said that in today’s age companies only work with others who are privacy conscious and take the matter seriously. Today, businesses use data very differently which is why it is considered the “new […]

Industry
April 17, 2019 How the Middle East and Africa is Getting Ready for 5G

By Femi Oshiga  The 5G future is beginning now across the Middle East and Africa.  With the technology expected to contribute billions to economies around the region, network operators are rolling out pilot deployments and making investments in communications infrastructure.   For example, GSMA reported that local operators in the United Arab Emirates (UAE) are […]

Industry
February 14, 2019 TBWA expands to Egypt through partnership with AB Group

TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The newly created AB\TBWA\Egypt is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations by focusing on anticipating future trends and defining unique strategic platforms that […]

Industry
July 16, 2018 Is video-on-demand the killer of TV or is the original tube part of our DNA?

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

Industry
June 25, 2018 Is this World Cup sponsorship doing more harm than good?

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of four Arab teams, viewership in the region is naturally expected to be higher, which in turn, means that advertising spends during this period are also higher. The biggest chunk of spends […]

Industry
February 17, 2018 Facebook Marketplace is coming to MENA in these 3 countries

Facebook has announced the launch of its Marketplace feature in Egypt, Algeria and Morocco, enabling people to use the platform to discover, buy and sell items. Available in Arabic on mobile and desktop, the feature is expected to be rolled out to iOS and Android users over the next few weeks to users in these […]

Industry
June 21, 2017 Facebook celebrates MENA winners of Bots for Messenger Developer Challenge

Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer Challenge. The Bots for Messenger Challenge was launched on February 15th this year, in 64 countries across the wider Middle East and Africa to recognize and reward developers who were able […]

People
February 21, 2017 EXCLUSIVE: 5 minutes with Discovery Networks’ Amanda Turnbull

Following Fatafeat’s appointment of Media International Services (MIS) as its exclusive media partner, we caught up with Amanda Turnbull, vice-president and country manager, Discovery Networks MENA. How is Fatafeat’s content different from its competitors in the market? Fatafeat is the leading and most-loved Arabic food network in the Middle East and North Africa, showcasing the best in […]

Industry
April 13, 2016 Emirates assigns creative duties to Leo Burnett

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was previously managed by Impact BBDO and several regional agencies including the incumbent and FP7 participated in the pitch process. The partnership between Emirates Airline and Leo Burnett Dubai will […]

Industry
March 24, 2016 Global adspend to accelerate in 2016 despite economic headwinds, says ZenithOptimedia’s report

The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts report. Global advertising expenditure will total $579 billion in 2016, and will exceed $600 billion in 2017, reaching $603 billion by the end of the year. The global […]

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