Search Results for : Metaphors

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate brands in the marketplace. In traditional market research, we tend to ask consumers what they do, when, where, why? We ask them but then are they saying the truth? or maybe […]

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]