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Search Results for : Melissa Moubarak

This Year, Set Course for Effectiveness
People
April 05, 2021
This Year, Set Course for Effectiveness
What’s Wrong With Effectiveness? Industry
October 20, 2019 What’s Wrong With Effectiveness?

 Melissa Moubarak, strategy & data director at UM MENA, describes her experience as a first-time Effies MENA judge. As a first time judge at the MENA Effie Awards this year, it was with anticipation and a little trepidation that I reported to the judging room. Hoping to play it cool when in fact I didn’t […]
What UM MENA’s millennial (and non-millennial) want Industry
October 24, 2016 What UM MENA’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel some rumors – and […]