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Search Results for : License

man
People
December 29, 2020
2021: What's Next After the Year of Streaming
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
April 21, 2020 How RAKEZ Reached Out to Women Entrepreneurs

Ras Al Khaimah Economic Zone smartly activated LinkedIn to promote its new BusinessWomen Package. Last year, Ras Al Khaimah Economic Zone (RAKEZ) – that currently houses over 15,000 multinational companies from more than 100 countries, covering over 50 industries – decided to focus on the promising women empowerment segment. The resulting package, and the marketing […]

Industry
March 08, 2020 IAB urges industry-wide participation in digital initiative

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

man
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Industry
January 27, 2020 Revolution Devolution

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Industry
January 02, 2020 Everything You Need to Know About CCPA

The California Consumer Privacy Act is a new privacy law that came into effect on January 1st, 2020. According to the law, companies are required among other things to inform users of their intent to use the individual’s personal data for monetization purposes with the option of opting out of the same. If consumers choose […]

Industry
December 09, 2019 Protect Your Brand From Influencer Fraud

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers play a significant role in driving consumer attention to marketing campaigns, especially millennials. According to research conducted by BPG Group in 2017, 94 percent of in-house marketeers in the UAE believe […]

Industry
November 12, 2019 Patrimony Media Partners With ELLE International

Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event extensions of ELLE Arabia in the Middle East. “We are very happy to strengthen our cooperation with Patrimony Media for the publication of the ELLE brand in the Middle East with this new multi-year partnership with Patrimony Media. Since […]

Industry
October 09, 2019 84% of UAE Influencers Do Not Disclose Branded Content

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content. In a  survey findings  released by the firm,  results indicated that 84 percent of the UAE influencers do not disclose branded content or brand partners, while only 44 percent reveal ‘paid […]

Culture
October 01, 2019 The Curious World Of Memes

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

Industry
September 04, 2019 Lessons Learned From Kimono Crisis

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers. Certainly we have entered an era in […]

Industry
August 20, 2019 Meet Gambit, A New Addition

Gambit Communications, a local independent agency, has announced its launch late July in the Middle East market. Gambit Communications is named after the opening move of the game of chess. “The name is also a double-entendre because the phrase ‘make an opening gambit’ also means ‘to start a conversation with someone’, and in our field […]

Industry
August 18, 2019 Are Countries Ready For Insta-Tourists?

In recent news authorities at Bali, an Indonesian Island, have asked tourists to either behave or leave their land. This warning came after an incident that was posted on Instagram about a couple from Czech Republic who acted disrespectfully at a temple in Bali. The incident has caused locals to ask for a tourist boycott.  […]

Industry
April 30, 2019 MMA Tackles Industry Trends at Impact Forum

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

Industry
November 19, 2018 IAB GCC launches after 9 years of deliberation

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]

Industry
August 28, 2018 AstroLabs expands with new location and digital courses in the Gulf

By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when business grinds to a halt and vacations are the focus. Not at AstroLabs, the Dubai-based Google for Entrepreneurs hub which is home to a plethora of startups and offers digital training courses throughout the year. Following the opening of […]

Industry
August 12, 2018 Redefining value exchange: Give brands your data AND get paid for it

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning toward the notion that “data is the new currency”. Between regulation such as GDPR and scandals like those plaguing Facebook, consumers are aware more than ever of the so-called value exchange when using […]

Industry
August 06, 2018 Influencer marketing: the battle between BIG numbers and REAL influence

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective way to reach relevant audiences and build brand loyalty, which is why it will continue to spiral into a multi-billion dollar industry over the next five years. However, issues and concerns […]

Industry
December 26, 2013 TRA to protect consumers from misleading marketing communications

  The Telecom Regulatory Authority (TRA) is building the core ICT regulatory framework for the UAE’s burgeoning knowledge economy. In particular, the TRA supports the UAE’s ICT sector by safeguarding competition to protect the interests of subscribers, enhancing the readiness of e-services, encouraging investment, innovation and development, whilst facilitating a broader ecosystem for human capital […]

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