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Search Results for : Library

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People
January 03, 2021
Above and Beyond
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
People
October 07, 2020 7 Ways to Boost Brand Equity on YouTube

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

man
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Industry
December 04, 2019 How Does Vidtech.ai Work?

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]

Culture
September 26, 2019 Exploring Creativity Through Arts

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering dialogue between the many contemporary art players in the UAE, the Middle East and South Asia. Founded in November 2018 by Art Jameel (an organization that supports artists and creative communities), […]

Industry
May 10, 2019 What Does Kerning Cultures $460K Seed Mean?

Kerning Cultures announced recently that they have  raised $460K. This news makes them  the first venture-backed podcast network in the Middle East with this capital. The seed round was led by 500 Startups, a global Venture Capital firm that has invested in companies. Podcast industry has been rising in the region and global wide. The […]

Industry
April 04, 2019 Middle East advertising budget for Instagram stories

by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three travel marketers planning to spend more this year. The second biggest chunk of that advertising spend is going towards social media. According to Sojern’s State of the Industry Report which surveyed […]

Industry
March 17, 2019 EXCLUSIVE: Anghami’s Rami Zeidan on podcasts and audio

Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from the year before – according to the Interactive Advertising Bureau (IAB) US podcast ad revenue rose a whopping 87 percent in 2017 (to $314 million from $169 million in 2016), according to a recent study by IAB and PwC […]

Industry
December 05, 2018 “It’s not TV, and it’s not digital video.” What really is AVOD?

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting to the Internet, a similar dynamic is taking shape. Subscription streaming platforms like Netflix and Amazon Prime Video are jockeying with a growing crop of free, ad-supported video-on-demand (AVOD) […]

Industry
April 18, 2018 Who’s the latest to launch a content creator program?

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online studios and trainings to help creators with equipment, advice, etc. Now, Snap has extended the capabilities of its ‘Lens Studio,’ which was launched last year. The Lens Studio and its extended […]

Industry
October 20, 2016 beIN MENA signs multi-year content acquisition deal with Warner Bros.

beIN and Warner Bros. International Television Distribution have announced a long-term multi-year deal that will enable beIN to acquire premium content from the leading Hollywood studio. The announcement was made by Yousef Al-Obaidly, deputy CEO of beIN Media Group, and Jeffrey R. Schlesinger, President, Warner Bros. Worldwide Television Distribution. This deal represents one of the […]

Industry
February 10, 2016 OSN signs 6-year partnership with Gulf Film

OSN and Gulf Film, a distributor of major studio productions and independent movies sign a six-year exclusive partnership through 2021 for premium film content. Marking a regional first, the partnership is underlined by OSN’s acquisition of the entire transaction window building exclusivity for the first-time across all platforms including over-the-top (OTT) content access available on […]

Industry
September 30, 2015 Ad Age imagines a world without ads

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair with a thick book on his lap; there’s a roaring fireplace to his right, a teapot on a table to his left. “And now we’re reading from the dictionary,” he declares […]

Industry
June 04, 2015 Viewership of regional mobile video content rising in the UAE

Vuclip, a premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted across more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa.  The survey responses reveal a growing propensity among mobile video consumers to […]

Industry
June 03, 2015 Image Nation partners with Discovery Communications to launch new Arabic language TV channel across MENA

Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa. Quest Arabiya will be free-to-air and will go live in the final quarter of 2015. The channel, whose focus is male-oriented factual and reality programs, will be a combination of locally […]

Industry
May 31, 2015 Vuclip announces partnership with Mazzika Group

Vuclip, the mobile video on demand service for emerging markets, announces a landmark partnership with Mazzika Group, a music production house in the Middle East. Mazzika Group will work with Vuclip to extend their premium music library to growing mobile audiences across the Middle East region. Vuclip subscribers to have access to a selection of […]

Industry
April 27, 2015 Choueiri’s DMS announces MENA partnership with AOL

Choueiri Group’s digital media arm “Digital Media Services (DMS)” announced today the launch of its representation partnership in the Middle East & North African region with media technology company, AOL. The announcement was made two weeks ago at Festival of Media MENA by the host and  AOL’s digital forecaster, David Shing. DMS will sell cross-screen […]

Industry
April 13, 2015 STARZ Play brings premium video content to MENA

STARZ Play announces the launch of its new STARZ Play service, a premium online video offering that claims to provide the latest US blockbuster movies and TV series immediately after they premiere in the US, along with a library of recent TV series, movies and children’s content. STARZ Play marks the first time that Starz […]

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