Search Results for : Lee Mancini

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their audience is a tantalizing call for brands to use their power to influence and cut through the Internet noise to reach their consumers. This is probably what has given rise to […]

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to complement traditional marketing with content marketing. “Brands are now challenged with evolving their strategies to not only create the volume of content required to satisfy consumer appetite, but to […]