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Search Results for : Jessica Usenbor

MMA MENA To Hand Out Smarties Awards as NFTs This Year
Industry
April 15, 2022
MMA MENA To Hand Out Smarties Awards as NFTs This Year
Why OMG MENA Joined Forces with Teads
Industry
October 18, 2021
Why OMG MENA Joined Forces with Teads
Communiquestion: When you first heard about programmatic, what did you think it was? People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]
Welcoming a Cookie-less Future Industry
May 21, 2020 Welcoming a Cookie-less Future

Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of third-party cookies will in fact help the industry go back to basics. The deprecation of the third-party cookie is an opportunity for advertising to get back to its essence and focus on its core objective: to build customer trust […]