Search Results for : Integrity

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for convenience. Communicate explores this paradox. We are often told that an increasing number of people are concerned about online privacy, afraid that their data would be used improperly or, […]

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why Fortnite is taking on Apple and why it matters. It seems that people at Apple have a memory problem and have forgotten their classics. They don’t go as far back as […]

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

A blockbuster film association is seen as a significant investment from both a brand and product perspective, said Sebastien Auguin, Marketing Director at Audi Middle East to Communicate. Auguin added that with traditional advertising, the company would “never reach” such a large audience for such an extended period of time. “An important factor is the very […]

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your phone, and your scrolling thumb takes over, zooming through Instagram and going down the proverbial rabbit hole of everything from videos of your best friend’s Miami vacation to soul-shaking quotes about […]

In a statement to the press, PRCA announced  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of  the leading PR association for MENA. PRCA MENA was launched in 2016 with the aim of raising standards in PR and communication. The association exists to […]

“It’s no secret that I care about the communications industry in the region. I’ve done more than my fair share when it comes to supporting people and organizations in becoming more aware of what good communications is all about, and why it’s central to building strong reputations. I’ve also spent years advocating for the adoption […]

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017. However, this month, Horizon FCB is on a roll. It was appointed as Agency of Record and Creative Partner […]

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job as editor-in-chief of Saudi’s English-language daily Arab News. The headline was “Good news for Arab News”. It seems our prediction was accurate. Back in 2016, when asked if he planned to […]

Arab News editor-in-chief Faisal J. Abbas presents the award to veteran Saudi journalist Khaled Almaeena, former editor of Arab News Saudi English-language daily, Arab News, unveiled its new identity at the Arab Media Forum in Dubai last night. With a “2020 vision”, a new look and feel and a new tagline, “The Voice of a […]

Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped visiting in January. “Facebook texts me five days a week,” says Stulberg, 31, a writer from Oakland, California. “I get emails from them daily. It’s supremely annoying.” Stulberg is trying to […]

Carolyn Everson, vice-president of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out to speak on the Cambridge Analytica affair. She called the company’s top advertisers on Saturday, the day after the company first acknowledged the harvesting of data from some 50 million Facebook users […]

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their overheads and drive efficiencies from a central pool of producers serving multiple agencies. With Dolly Saidy at the helm, the agency quickly transformed, over the next four years, from mere production […]

Communicate caught up with Simon Davies, managing director EMEA, Quartz to discuss new media’s approach to advertising Respectful, un-intrusive and relevant. That’s the advertising motto of Quartz. Launched in 2012, the publishing platform describes itself as a “digitally native news outlet for business people in the new global economy.” We caught up with Davies to […]

By Sachin Kumar, associate director – digital campaign management, MEC Interaction, MEC MENA There is a lot of news in 2017 and big hype around conversational interfaces, or more popularly called Chatbots. Chatbots are being seen as the next revolution on how people engage with brands online and what will drive the next wave of […]

By Ross Bethell, director of strategy, CBPR Ever since the 26th February Oscars gaffe – the biggest fiasco in the Academy Awards’ 89-year history – the Internet has been buzzing. At this year’s ceremony, Faye Dunaway and Warren Beatty mistakenly announced La La Land as the winner of the Best Picture Award, and chaos ensued. […]

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – […]