Search Results for : Gender Stereotyping

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to withdraw share awards from Sorrell’s exit payoff if he goes ahead with the purchase. Speaking at Cannes about the potential competition between WPP and his new agency S4, he called S4 a […]

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could find. In 2013, Raha Moharrak became the first Saudi woman to conquer Mount Everest. In 2014, Major Mariam Al Mansouri became the first female F-16 fighter pilot in the United Arab […]