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Search Results for : Forecasts

UAE Emerges as 3rd Most Trusted Country Across Government, Business, NGOs and Media Institutions
Industry
May 30, 2023
UAE Emerges as 3rd Most Trusted Country Across Government, Business, NGOs and Media Institutions
New Problems Demand New Solutions
Industry
April 27, 2023
New Problems Demand New Solutions
Understanding and Empowering the Youth of KSA
Industry
April 17, 2023
Understanding and Empowering the Youth of KSA
WARC Marketer's Toolkit 2023: The Future of Media
Industry
January 05, 2023
WARC Marketer's Toolkit 2023: The Future of Media
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Industry
November 29, 2022
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Prepping for Change
Industry
October 18, 2022
Prepping for Change
WARC Study Benchmarks the Success of CPG Brands on Online Grocery Platform, Instacart
Industry
March 14, 2022
WARC Study Benchmarks the Success of CPG Brands on Online Grocery Platform, Instacart
Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022
Industry
February 22, 2022
Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022
Leading Travel Platform Wego to Acquire Cleartrip’s Middle East Business
Industry
February 21, 2022
Leading Travel Platform Wego to Acquire Cleartrip’s Middle East Business
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
Industry
February 09, 2022
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
WARC Report shows Record Growth in Global Advertising Market Industry
December 06, 2021 WARC Report shows Record Growth in Global Advertising Market
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon, accounting for more than half of the market.
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Industry
October 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Have More Marketers Adopted CTV Into Their Advertising Mix?
Industry
July 12, 2021
Have More Marketers Adopted CTV Into Their Advertising Mix?
Netizency's Social Recap: April 2021 Updates
Industry
May 05, 2021
Netizency's Social Recap: April 2021 Updates
COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits
Industry
April 29, 2021
COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits
Pay Attention to These Trends In 2021
Industry
February 18, 2021
Pay Attention to These Trends In 2021
Insights from WARC's Latest Report Show Signs of Hope
Industry
January 31, 2021
Insights from WARC's Latest Report Show Signs of Hope
How Long Will it Take for the Global Ad Market to Recover?
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Advertising Will Decline By 25% in 2020 Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]
Global Ad Spend Forecasted to Fall Due to Covid-19 Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]
Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser
People
December 09, 2021
Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser