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Search Results for : Firefly

Culture
July 02, 2015 A funny thing happened on the way to the focus group

Legendary humorist Sid Caesar said comedy has to be based on truth. Funnily enough, it’s also a prerequisite for consumer research. So why not mingle the two? That’s precisely what Millward Brown is doing with “Consumer Theater,” a new program from the WPP company and comedy troupe Second City that injects laughter into the serious business of […]

Industry
July 29, 2019 The Art Of Benefiting From Other Brands’ Misfortunes

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

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