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Search Results for : Facts

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People
February 02, 2021
What Happens When Technology And Art Come Together?
man
People
January 18, 2021
A Deeper Look at the Surging E-Gift Cards Market
man
People
December 22, 2020
Where TikTok and Education Meet
man
People
November 25, 2020
The Impact of COVID-19 on Black Friday
People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

People
August 24, 2020 To Marketeers and Communicators: Here’s What CEOs Actually Want to Hear

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your boss to listen and adopt your ideas. Ever since I made the fateful decision to switch careers and jump head-first into the unpredictable, yet exciting, world of corporate communications half a […]

Culture
May 05, 2020 The Adman Strikes Back

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Industry
March 23, 2020 Whatsapp Launches Initiatives To Tackle the Coronavirus Pandemic

WhatsApp launches two initiatives to support the global fight against the Coronavirus pandemic: the global launch of the WhatsApp Coronavirus Information Hub in partnership with the World Health Organization, UNICEF, and UNDP, and a $1m donation to the Poynter Institute’s International Fact-Checking Network (IFCN). The WhatsApp coronavirus information hub which can be found on whatsapp.com/coronavirus,  provides […]

Industry
March 10, 2020 COVID-19: A Case in Point For Employee Response Communications

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

Industry
October 08, 2019 Aramco Film Generates 13 Million Views On Twitter

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Industry
July 31, 2019 Capital One Data Breach Raises Questions Over Tech Companies’ Security

In the latest of big data beaches, bank holding company, Capital One Financial Corporation, released a statement discussing a breach in their database. The breach has allowed an unauthorized individual to gain access to  sensitive information of millions of their customers. Capital One stocks went down by 5.73 percent in response to the incident on […]

Industry
July 30, 2019 Faking the future?

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]

Industry
May 15, 2019 Muhammad Chbib: Data and Trust

Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by the industry. He is currently working on a new online travel start-up, that is set to launch in the first half of 2019. The “trip builder” uses a combination of frontend […]

Industry
January 15, 2019 Will tomorrow’s marketer be an algorithm?

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]

Industry
November 02, 2018 8 stats & facts every social media marketer needs to know

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner – and so, of course, brands want to make the most of it by targeting audiences where they spend the most time i.e. social media. But, targeting them alone isn’t enough. […]

Industry
June 11, 2018 Listen up: This ad format is making a comeback

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones has created ample opportunities for audiences to consume content more frequently than they ever did. Publishers, on their part, have stepped up the game to provide more content in more formats […]

Industry
June 04, 2018 Game on: Finally there’s good news for du subscribers

Yesterday, du released a statement saying that it’s in negotiations with Qatar-based beIN, the official broadcaster of the FIFA World Cup 2018. Soon after, beIN released the following statement: “BeIN MEDIA GROUP announces that after lengthy negotiations it has not been able to reach to this day an agreement to continue its services over DU’s […]

Industry
June 03, 2018 Du vs Etisalat vs beIN: How can GCC viewers watch the FIFA World Cup

Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first game on June 14 will see Saudi Arabia and Russia kick off the tournament. A GCC-wide study by OMD shows that 75 percent consider themselves extreme football fanatics and 65 percent […]

Industry
October 25, 2015 Mind over matter

A robust approach designed to help brands secure decision rights, make better branding decisions and drive long-term strategy in the region – that would be nice, wouldn’t it? Through capturing quantitative research of the organization, market and target audience, fact-based branding is heralding a fresh approach to uncovering organisational truths, evaluating the effectiveness of activity […]

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