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Search Results for : Experiential Commerce

Say Hello to Safwan El Roufai People
April 16, 2020 Say Hello to Safwan El Roufai

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North Africa. Communicate got an exclusive interview with Roufai to learn more about his new role and what plans he has in store for the agency. Why make the shift from […]
Building that ‘Moment of Purchase’ for Today’s Consumer
Industry
September 04, 2023
Building that ‘Moment of Purchase’ for Today’s Consumer
Building Blocks of an Effective Customer Experience Strategy
Industry
February 15, 2023
Building Blocks of an Effective Customer Experience Strategy
Commerce Media Takes Off: Transforming the Online Shopping Experience
Industry
November 23, 2022
Commerce Media Takes Off: Transforming the Online Shopping Experience
Meet Nick Walsh – Geometry MENA’s First Ever CEO People
March 12, 2020 Meet Nick Walsh – Geometry MENA’s First Ever CEO

Geometry, WPP’s end to end creative commerce agency promotes Nick Walsh as the first-ever CEO of the agency in the region. A pioneer in the brand activation space, Walsh is credited with transforming the Dubai HQ internally as managing director of the firm and now in the new role, bigger challenges and opportunities awaits him. Communicate got […]