World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]
“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).
Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.
Mobile phones have become the one-stop destination for consumers-right from wake up calls to urgent shopping needs, instant messaging, etc. Naturally, this gave the rise to mobile advertising as a prime channel for marketers to communicate with their audience. With the advancing developments in the digital space, marketers need to stay on top of the […]