Search Results for : Beirut

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Healing Beirut’s wounds, one song at a time.

Designed and created by UAE-based, Beirut-born Indian Mohana Rao to stand in solidarity with the people of Beirut, the concept and artistry of the ‘Je Suis Beyrouth’ motto reflect the majestic Lebanese evergreen cedar tree topped by an endlessly burning guiding, luminous flame. Together with the UAE’s Red Crescent and in collaboration with the Lebanese […]

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions that claimed the lives of more than 160 people, injured thousands, and left as many as 300,000 without a home. Communicate spoke with Nada Elbarshoumi, MEPRA Youth Board Member, and  Senior Manager […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

 The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings. In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked […]

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

It wasn’t until 2011 that Obeida Sidani and company regrouped under the framework of Les Folies, a self-described “multi-disciplinary, integrated ‘design haus’” that, today, specializes in TV branding and rebranding projects. In reality, Sidani and his team started out in the field back in 1996 – the notion of TV branding was introduced to the […]