Search Results for : Audience On Demand

Alex Saber, Chairman, SMG MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Better ad quality controls for advertisers. It is no secret that there a lot of hiccups when it comes to […]

  Tell us a bit about Performics… Performics is a global performance-marketing agency started in 1998 in the US. Originally, we did affiliate marketing, which is selling through electronics resellers online and then we added search services in the 2000s when Google and Yahoo were coming to life in terms of the search landscape. DoubleClick […]

Last week, Communicate announced that VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Effective Measure has now released a statement saying that it has “formed a number of partnerships with media agencies in the Middle East […]

Roli Okoro, director at VivaKi MENA VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Having come into effect on February 1, the partnership is the first of its kind in the region, offering AOD exclusive first […]

The French advertising and PR firm announced, on October 29, the acquisition of RUN, a real-time data management and multi-channel programmatic buying platform. Headquartered in New York City, and with mobile capabilities that enable marketers to execute data-driven campaigns, RUN currently operates and reaches 50 countries. The company will retain its name, management team and […]