Search Results for : Agency News

Following a three-month-long review process, IKEA Saudi Arabia has awarded its media mandate to Starcom MENA. With immediate effect, the agency will manage the strategic media planning and buying responsibilities for the multinational retailer with its franchisee in Saudi Arabia Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd. “We look forward to our new partnership […]

  Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), is the first company to introduce the 5-gallon bottle in the UAE. Leo Burnett had previously held the account from 2006 to 2009. Effective immediately, the new contract […]

  Porsche Middle East and Africa FZE, has selected DDB Dubai as its marketing support agency after an extensive four months long review. The review included organizational fit, regional operational knowledge, motor industry experience and infrastructure and was led by representatives from Porsche’s regional lead office in Dubai, which formed a Review Committee, comprising Marketing, […]

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less constrictive alternative for its programmatic buying arm Xaxis. The alternative is a system in which clients work with whichever ad-tech vendors or data-management platforms they choose – Group M will suggest […]