Search Results for : Adaptive Marketing

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the win that consolidates the offline and digital business within one agency. The agency – and some of its partner agencies within GroupM – already works with Pizza Hut and […]

Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive and Successful Company. Published by Palgrave MacMillan, the book provides insight into the world’s most successful adaptive companies and their strategies, using real-life examples. Examples include: Kimberly-Clark’s Kleenex marketing team optimizes […]

As the regional advertising industry grows – thankfully – so do the number of ‘specialist’ agencies, positions and titles. It could be the result of the growth of specialized fields, be it digital or experiential marketing, or it could simply be the need to define roles further as advertising gets more integrated and, maybe, even […]

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]