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Search Results for : Ad Spend

Unlocking Detail for Retail
Industry
August 05, 2024
Unlocking Detail for Retail
Commerce Growth Looks Promising Amid Global Increase in Consumer Purchasing & Marketing Spend
Industry
July 19, 2024
Commerce Growth Looks Promising Amid Global Increase in Consumer Purchasing & Marketing Spend
Everything You Need to Know About Retail Media Networks
Industry
July 12, 2024
Everything You Need to Know About Retail Media Networks
The Song Behind Every Egyptian Ad
Culture
July 01, 2024
The Song Behind Every Egyptian Ad
Exploring the Creative Ad Landscape in the Era of AI
Industry
May 16, 2024
Exploring the Creative Ad Landscape in the Era of AI
CTV Transparency & Quality Insights for MENAT Advertisers
Industry
April 03, 2024
CTV Transparency & Quality Insights for MENAT Advertisers
Ramadan Business Insights: A Guide To Meaningful Customer Engagement
Industry
February 29, 2024
Ramadan Business Insights: A Guide To Meaningful Customer Engagement
Last Year’s Mobile Marketing Metrics & What They Mean for Middle East Marketers in 2024
Industry
January 22, 2024
Last Year’s Mobile Marketing Metrics & What They Mean for Middle East Marketers in 2024
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Industry
November 17, 2023
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Unlocking the Future of Marketing: Navigating (Further) Disruption in 2024
Industry
November 16, 2023
Unlocking the Future of Marketing: Navigating (Further) Disruption in 2024
5 Reasons Why Brands Should Launch Their Commerce Strategy on TikTok
Industry
October 24, 2023
5 Reasons Why Brands Should Launch Their Commerce Strategy on TikTok
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
Industry
September 06, 2023
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
AppsFlyer Report: Marketing Spend for Attracting New Shoppers Approaches $5 Billion
Industry
July 20, 2023
AppsFlyer Report: Marketing Spend for Attracting New Shoppers Approaches $5 Billion
How Businesses are Seeing Value Through AI
Industry
May 30, 2023
How Businesses are Seeing Value Through AI
AppsFlyer Unveils New PC and Console Measurement Solution For Gaming Companies
Industry
May 29, 2023
AppsFlyer Unveils New PC and Console Measurement Solution For Gaming Companies
Snap Inc. Offers New Innovative Solutions for Advertisers with First Story Ads
Industry
May 12, 2023
Snap Inc. Offers New Innovative Solutions for Advertisers with First Story Ads
Why Your Business Needs a ROI Investment Suite
Industry
April 05, 2023
Why Your Business Needs a ROI Investment Suite
Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report
Industry
March 10, 2023
Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report
WARC Marketer's Toolkit 2023: The Future of Media
Industry
January 05, 2023
WARC Marketer's Toolkit 2023: The Future of Media
AppsFlyer Releases Top 5 Data Trends of 2022
Industry
December 28, 2022
AppsFlyer Releases Top 5 Data Trends of 2022
InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices
Industry
September 18, 2023
InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices
Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022
Industry
February 22, 2022
Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022
Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
Industry
April 20, 2021
Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
One Year After Coronavirus, What Is The State of Social Media Marketing?
Industry
March 24, 2021
One Year After Coronavirus, What Is The State of Social Media Marketing?
Pay Attention to These Trends In 2021
Industry
February 18, 2021
Pay Attention to These Trends In 2021
The Accelerating State of Digital Marketing Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
The History of Advertising During Recessions Industry
April 14, 2020 The History of Advertising During Recessions

Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that we can better address the covid-19 crisis.
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead. Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]